DIVE INTO THE HEART
OF CONSUMER EXPERIENCES
For over 35 years, Actalia Sensoriel has been supporting its clients in the creation of products that stand out: through their sensory qualities, their usage, and the emotions they inspire.
As recognized experts in consumer science, we combine methodological expertise and innovation, a human approach, and operational agility to support your projects.
Close to our clients and fully committed to their success, we provide clear, tailored, and directly actionable solutions at every stage of the product lifecycle.
our support
Our solutions to your needs
Tailor-made, adaptable, and actionable solutions to address your product challenges.
OUR METHODOLOGICAL APPROACHES
Each project is tailor-made to meet your specific objectives.
We analyze your challenges and guide you toward the most suitable methodological choices, drawing on complementary approaches when needed, to turn your questions into informed decisions.
OUR EXPERTISE & INNOVATIONS
We develop in-house exclusive tools to delve deeper into the analysis of consumer usage and feelings, ensuring you receive an ever more precise analysis of consumer expectations:
A project, a question, an idea to test?
Our team is here to guide you in defining the right approach and selecting the most suitable tools.
OUR NEWS
12/5/2025 - Consumer Studies on Charal’s New Culinary Aids!
What a pleasure to see the innovations we supported finally appear on shelves! For Charal’s new culinary aids, we conducted an at-home consumer study to decode concept, packaging, preparation, and tasting — helping the brand deliver a simple, delicious, and memorable experience.
12/5/2025 - A Breakthrough AI Model to Analyze Consumer Gestures in Sensory Booths
After two years of research, we are launching a groundbreaking AI model designed to analyze consumer gestures in sensory booths. This fully in-house technology transforms gestures into actionable insights to optimize ergonomics, product experience, and innovation !
12/5/2025 - Actalia Sensoriel supports Lustucru in validating the promise of its instant rice: “The best rice in 2 minutes.
Actalia Sensoriel conducted a consumer study validating the sensory claim of Lustucru Taureau Ailé instant rice, which is now featured in its new TV commercial!
12/5/2025 - When AI Meets Sensory Science: Tomorrow’s Talent at the Heart of Innovation
We visited the University of Caen Normandy to present to master's students in AI how sensory and consumer studies are evolving thanks to data and intelligent systems. An inspiring meeting focused on innovation and artificial intelligence applied to the agri-food and cosmetics industries.
12/5/2025 - Our Poster, Developed in Collaboration with L’Occitane Teams, Awarded at the Sensory 2025 Congress
Our sensory analysis poster, developed in collaboration with the L’Occitane teams, received an award at the Sensory 2025 congress. Discover the key challenges and results of this collaboration.