DIVE INTO THE HEART OF CONSUMER EXPERIENCES
For over 30 years, we have been helping marketing, R&D, design and quality teams in the development of successful products that deliver unforgettable consumer experiences.
For over 30 years, we have been helping marketing, R&D, design and quality teams in the development of successful products that deliver unforgettable consumer experiences.
Market &
consumers
Consumer habits, usages, behaviours & expectations.
New concepts generation. Observation and ergonomics.
Sensory mapping of current market.
Products, concepts, packs
Products & concepts performances :
Preference, segmentation, strength and weaknesses.
Optimization or innovation axes, Preference mapping
Drivers of perceived benefits
Launches & ranges
Monitoring product conformity and performance over time in
their competitive
environment.
Measuring and monitoring consumer experience.
Products benefits &
sensory identity
Validation of sensory & emotional claims
Perceived benefits
Pack validation
Developing the skills of your teams
Trainings on sensory evaluation
setting up expert sensory panels
development of sensory lexicons.
ACTALIA Sensoriel
26 rue Villons les buissons
14000 CAEN
ACTALIA Sensoriel
105 Ter Rue Jean Jaures,
94700 MAISONS ALFORT
ACTALIA Sensoriel
Technopole Alimentec 155 Rue Henri de Boissieu
01000 BOURG-EN-BRESSE
35
years of experience
80 %
loyal clients
for over 10 years
10,000 +
consumers
20 +
selected partners
worldwide
60 +
sensory expert panelists
Director of ACTALIA Sensoriel
CAEN facilities
Director of ACTALIA Sensoriel
BOURG-EN-BRESSE facilities