Our business sectors
Food
We support food industry manufacturers in gaining an in-depth understanding of consumer expectations, needs, and preferences. Thanks to our expertise in sensory and behavioral studies, we help them develop products that combine taste performance with commercial success.
Specific needs
- Innovate rapidly to address trends (organic, health, naturalness, sustainability…).
- Optimize the sensory and emotional experience (taste, texture, appearance) to attract and retain consumers.
- Reduce product failure risks through better anticipation of consumer expectations.
- Adapt the offer to market segments and local/international preferences.
- Combine product performance with industrial constraints (cost, reformulation, regulation).
Our answers
- Targeted consumer studies (quantitative / qualitative / hybrid) to identify drivers of attractiveness
- Expert sensory analyses to understand and optimize product characteristics
- Acceptability and preference tests to validate your innovations before launch
- Consumer segmentation & profiling for precise marketing strategies
- Strategic support from ideation to product launch
A project, a question, an idea to test?
Our team is here to guide you in defining the right approach and selecting the most suitable tools.