Consumer Studies on Charal’s New Culinary Aids!

Charal’s New Culinary Aids Hit the Shelves

What a pleasure to see innovations we have supported make their way onto store shelves!
We are proud to see Charal’s new culinary aids highlighted in an advertising campaign that mentions Actalia Sensoriel for the consumer study carried out.

A Deep Dive into the Culinary Experience

For this project, we immersed ourselves in the consumer experience directly in their homes to understand every step: from opening the package to tasting, discovering the raw product, preparing it, and how it behaves when cooked.
Nothing was left to chance — we observed exactly how these new culinary aids fit into daily routines and real-life usage conditions.

Our Mission alongside Charal

Our mission: to analyze perceptions, food preparation, and concept-product suitability in order to help Charal create products that offer a simple, delicious, and memorable experience from the moment the product is discovered to the moment it is tasted.
This consumer study provides precise insights into the key moments of the culinary journey and the levers that enhance satisfaction.

Helping Our Clients Launch Memorable Innovations

This strong collaboration illustrates what drives us: supporting our clients in launching innovations that deliver a successful and memorable consumer experience.
By placing real-world usage at the heart of the project, we help bring products even closer to consumer expectations.