Measure the attractiveness of concepts
Identify the most promising concepts and their optimisation paths.
Your needs
Our solutions to your needs
Tailor-made, adaptable, and actionable solutions to address your product challenges.
Better understand your consumers
to make better decisions
At Actalia Sensoriel, we help clarify your markets, usages, and the real expectations of your consumers.
- Analyse usage
Surveys and interviews to understand habits, motivations, and practices. - Map your market
Identify competitors and their positioning. - Explore unmet needs
Real-world observations to reveal irritants, practices, and opportunities. - Generate new ideas
Workshops and support to build concepts aligned with consumer expectations.
Test, optimise and secure your products and concepts
We evaluate your concepts, products, and prototypes with consumers to strengthen performance and guide decisions.
Test your products and prototypes
Evaluate their performance, alone or against competitors, to guide improvements.
Validate recipe changes
Secure changes (ingredients, clean label…) while preserving organoleptic performance.
Define the ideal sensory profile.
Highlight the key characteristics of the ideal product, global or targeted.
Evaluate product benefits and validate your claims.
Identify the sensory drivers that reinforce benefit perception.
Structure your product range and marketing mix.
Determine the right price, preference segments, and optimal product positioning.
Evaluate and optimise your packaging
We validate the effectiveness of your packaging with consumers to ensure an optimal experience from first use.
Test ergonomics and practicality
Evaluate handling and ease of use to identify improvement areas.
Compare your packagings
Measure the performance of multiple options (ergonomics, format, materials…) to choose the most relevant solution.
Assess pack / content interaction
Analyse the impact of packaging on product perception, preservation and usage.
Validate messages and information
Check the clarity, understanding, and credibility of the elements displayed on the packaging.
Measure environmental perception
Evaluate the environmental image of the packaging and its consistency with your brand positioning.
A project, a question, an idea to test?
Our team is here to guide you in defining the right approach and selecting the most suitable tools.
Master the sensory characteristics of your products
We describe, compare, and monitor your products through rigorous and actionable sensory expertise.
Describe your product with precision.
Create a “sensory identity card” based on objective sensory descriptors.
Position your product within its competitive landscape.
Compare your product with market competitors to identify your points of differentiation.
Explore sensory innovation territories.
Identify opportunity areas to develop innovative products aligned with consumer expectations.
Measure the impact of a recipe or supplier change.
Analyse the sensory effects linked to recipe, process, or supplier changes.
Support R&D teams.
Define clear formulation directions to guide product development.
Monitor product quality.
Verify production compliance and monitor the evolution of organoleptic properties.
Validate and enhance your products’ benefits.
We help you understand how your products are perceived by consumers, in order to secure your claims and reinforce your brand promise.
Identify perceived benefits
Analyse in detail the benefits felt during use or consumption: sensory, functional and emotional.
Assess benefit / experience consistency
Check that the expected benefits are actually perceived by consumers.
Validate your product claims
Validate your non-comparative claims (e.g., creamy texture) or comparative claims (e.g., crunchier than…) in accordance with the AFNOR ISO 20784 standard.
Strengthen the credibility of your marketing message
Provide evidence from consumer studies to secure on-pack or advertising communication.
Develop your teams’
skills
We train your teams in the fundamentals and best practices of sensory analysis, tailored to your products and challenges. Our customised courses (2–3 days) are held inter-company or intra-company, on-site or at our facilities.
Among our training courses:
- The basics of sensory evaluation
- Creation and training of expert panels
- Statistics applied to sensory analysis
- Development of sensory lexicons
- Good tasting practices
- Running discrimination tests
- etc.