Our business sectors
Pets
We support players in the pet food and hygiene markets in understanding pet owners’ expectations and evaluating animals’ preferences and behaviours. Our dual approach, focused on both humans and animals, enables the development of high-performing, attractive products adapted to real needs.
Specific needs
- Meet owners’ expectations regarding health, well-being and pleasure for their pets
- Understand animal preferences (palatability, textures, odors) to ensure satisfaction
- Integrate new trends (natural, grain-free, health nutrition, eco-friendly products, etc.)
- Evaluate the efficacy of hygiene and care products (tolerance, ease of use, perceived benefits)
- Reduce failure risks at launch in a highly competitive market
Our answers
- In-home consumer studies with pet owners (cats, dogs) to understand their expectations and motivations
- Tests of animal palatability and preferences to guide formulation choices
- Perceived efficacy and ease of use evaluations
A project, a question, an idea to test?
Our team is here to guide you in defining the right approach and selecting the most suitable tools.