Our business sectors
Cosmetics
We help beauty brands and manufacturers understand consumer usage and decode their expectations. Thanks to our expertise, we turn insights into levers for differentiation and innovation in a highly competitive and constantly evolving market.
Specific needs
- Respond to beauty trends (clean beauty, naturalness, sustainability…)
- Enhance the sensory and emotional experience (texture, fragrance, application, feel) to create the “wow” effect
- Strengthen trust and loyalty in a world where image and emotion play a key role
- Adapt products to international markets and cultural preferences
- Assess perceived efficacy and acceptability to reduce launch failure risks
Our answers
- Dedicated consumer studies to understand motivations, barriers, and expectations in beauty
- Expert sensory analyses to optimize textures, fragrances, and usage experiences
- Acceptability and perceived efficacy tests to validate formulas and product claims
- Consumer gesture analysis to understand their impact on preferences and perceived benefits
- Consumer segmentation & profiling for precise marketing strategies
A project, a question, an idea to test?
Our team is here to guide you in defining the right approach and selecting the most suitable tools.