Our approaches
STUDIES DESIGNED TO ADAPT TO YOUR PRODUCTS, YOUR CHALLENGES, AND YOUR CONSUMERS
Custom, real-world-grounded studies based on flexible, combinable approaches to understand, optimize, and validate your products at every stage of their development
Qualitative consumer studies
Our qualitative approaches deeply investigate consumer expectations, behaviors, and emotions to reveal high-value insights and guide your innovation strategies.
Individual interviews
In person or remotely
Focus groups
Collective exploration of product and concept usage and perceptions.
Ethnography & contextual observation
Analysis of real gestures, practices, and usage patterns, in an experimental kitchen or at home
Quantitative consumer studies
Our quantitative studies provide objective measurement of perceptions, assess performance, and identify the preferences of a broad consumer panel to support your decisions from innovation to post-launch.
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Product testing & sensory performance
Blind or branded evaluations, conducted at home or in a sensory booth, to measure preferences, emotions, perceived benefits, and positioning.
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Segmentation & range strategy
Statistical analyses to understand consumer profiles and optimize your product portfolios.
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Product optimization
Strengths/weaknesses diagnostics, preference modeling, ideal product
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Marketing mix validation
Attractiveness tests, optimal price, trade-offs, and willingness to pay.
Descriptive consumer studies
Our sensory approaches characterize your products with precision and objectivity, thanks to expert panels capable of identifying and finely quantifying each attribute.
QDA, Spectrum, comparative profiles, pivot profile
Positioning of your products within their competitive landscape, innovation opportunities.
DTS, TCATA.
Napping, free sorting, sequential sorting, flash profiling, CATA/RATA.
triangle tests, duo–trio tests, paired tests.
A project, a question, an idea to test?
Our team is here to guide you in defining the right approach and selecting the most suitable tools.
Hybrid studies
Some challenges require a comprehensive approach. By combining qualitative, quantitative, and sensory methods, we build hybrid studies that explore in depth, measure objectively, and accurately model consumers’ expectations and perceptions.
Quali + Quanti
Explore usage, motivations, and expectations through interviews or focus groups, then validate the results with a quantitative survey on a representative sample.
Quanti + Quali
Measure hedonic performance among a large sample of consumers, then select and interview individually part of the study’s consumers to refine the understanding of their perceptions.
Quanti + Descriptive sensory
Combine hedonic performance measured among consumers with an expert sensory profile of the product:
→ Preference mapping
→ Definition of the ideal product (modeling)
Quali + Descriptive sensory
Develop a sensory language specific to your category through qualitative exploration, then refine the descriptors and positioning with an expert sensory profile.
Sequential or simultaneous approaches
Set up multi-phase or cross-approach frameworks to guide innovation, optimize a product, refine your range strategy, or secure a launch.