Our innovations
Innovation at the heart of our approach
CAPTURE USAGE AS CLOSE TO REALITY AS POSSIBLE
Our immersive approaches reveal real product usage, consumer feelings, and behaviors in authentic conditions.
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In-home or real-life tests
Observation of the product in its natural context (consumer’s home, restaurant, bar…), enriched with feelings, photos, and usage diaries.
→ At the consumer’s home or on site (restaurant, bar, etc.)
→ Combination of closed-ended questions, spontaneous verbatims, photos, and consumption/use diaries -
Reconstructed environment tests
Realistic and controlled setup: kitchens equipped with cameras, modular rooms, replicated locations or shelves.
UNLOCK THE DRIVERS OF CONSUMER EXPERIENCE
At Actalia Sensoriel, we go beyond preferences or sensory performance. Thanks to our proprietary method, we measure the complete product experience: sensory, emotional, and cognitive — to identify the levers that make it engaging and memorable.
SENSORY EXPERIENCE
Product perception through the five senses (taste, smell, texture, visual appearance, touch).
EMOTIONAL EXPERIENCE
Emotions triggered during interaction with the product: pleasure, surprise, frustration, disgust, etc.
COGNITIVE EXPERIENCE
Usage, practicality, product understanding, perceived benefits, effort required for preparation or manipulation.
Why?
- Measuring consumer experience goes beyond simple preferences or sensory performance.
- It makes it possible to understand how the overall experience is built,
- To identify the components that differentiate products and consumer profiles,
- To measure the impact of each dimension for each individual, and to identify relevant levers of action to optimize the experience according to the target
How?
- Want to know more? Contact us!
DECODE GESTURES AND BEHAVIORS
The way a product is used has a significant impact on how it is perceived and how effective it is felt to be. Using our unique artificial intelligence model, we analyze consumer gestures on a large scale in our sensory booths equipped with cameras.
This exclusive technological solution will meet your innovation, ergonomics, and user experience challenges. It will help you design the most suitable products, packaging, and recommendations for use.
The advantages and specific features of the method:
Gesture observation and categorization
Consumer segmentation based on gesture behavior
Analysis of the impact of gestures on product preferences and sensory perceptions
Proprietary AI-based technology
UNLOCK EMOTIONS
Emotions shape product acceptance. Our emotional approaches capture and compare feelings, validate your claims, and guide your developments toward the target emotion.
To meet your objectives, we have developed proprietary tools tailored to each product category:
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Custom and exclusive emotional questionnaires
– Emotions tailored to each category (food, cosmetics…) to capture precise and relevant feelings.
– Intuitive verbalization, structured and nuanced measurement of experienced emotions. -
Emotion / sensory coupling
– Highlighting links between sensory characteristics and emotions to guide formulation and positioning. -
Pairing with implicit measurements (written/oral verbatim)
ACTIVATE YOUR PRODUCT BENEFITS
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Identify sensory drivers
Analysis of the links between sensory characteristics (texture, color, smell, taste…) and the perception of functional or emotional benefits. -
Model the sensory impact on perceived benefits
Identification of the sensory levers that activate a product benefit, and those that may blur or inhibit the expected perception.
A project, a question, an idea to test?
Our team is here to guide you in defining the right approach and selecting the most suitable tools.