Our business sectors
Packaging
We support manufacturers and brands in the design and optimization of their packaging by integrating consumer perceptions. Whether it’s practicality, aesthetics, sustainability, or user experience, we help you develop packaging that attracts, differentiates, and meets today’s market challenges.
Specific needs
- Meet growing expectations regarding sustainability (recyclable materials, plastic reduction, eco-design).
- Combine functionality and aesthetics to enhance on-shelf appeal.
- Improve the user experience (easy opening, dosing, transport, ergonomics).
- Test and validate real-world impact before launch.
Our answers
- Consumer studies on packaging perception and usage (including video-based usage analysis).
- Ergonomics and user experience tests to optimize comfort and practicality.
- Visual impact assessments and shelf attractiveness.
- Measurement of acceptability and perceived value of sustainable packaging solutions.
A project, a question, an idea to test?
Our team is here to guide you in defining the right approach and selecting the most suitable tools.