Emotions Beyond Words
UNDERSTAND WHAT CONSUMERS REALLY FEEL
Beyond what consumers say, discover how their emotions evolve throughout the product experience, thanks to an innovative approach combining voice analysis and spontaneous speech analysis.
WHY THIS INNOVATION?
Today, consumer studies make it possible to identify what consumers think, prefer, or state.
But an essential part of the experience often remains invisible: implicit emotions, which appear spontaneously while using the product and which the consumer doesn't always express consciously.
Two products can achieve the same satisfaction scores… while generating very different emotional experiences.
Understanding this dynamic opens up a new dimension in consumer analysis.
A MULTIMODAL APPROACH
During the product experience, consumers express themselves
What they say and how they say it provide two complementary sources of insight.
Voice signal
Voice analysis detects emotional variations.
Spontaneous verbatim
Verbatim analysis makes it possible to interpret them.
Understanding the emotional experience in all its richness
Together, they reveal a much deeper understanding of the consumer experience.
WHAT THIS APPROACH BRINGS
Detect
Track emotional variations in real time throughout the product experience.
Understand
Link each emotion to the precise moment and product characteristics that triggered it.
Explain
Combine implicit emotions with spontaneous comments to make sense of the observed reactions.
Decide
Deliver richer insights to guide innovation, product development, and marketing and communication choices.
WHAT MAKES IT DIFFERENT?
A classic approach
What the consumer says
A measure after the experience
An overall perception
Statements
Emotions Beyond Words
What he says and what he feels
A continuous reading of the experience
Emotional dynamics over time
Contextualized emotions
An innovation based on the latest scientific advances
This approach relies on recent progress in:
- Voice signal analysis (prosody)
- Voice-based conversational agents (chatbot)
- Semantic analysis of spontaneous speech
What if your consumers were feeling more than they tell you?
Discover how this approach can enrich your consumer studies and reveal new innovation levers.