Our Poster, Developed in Collaboration with L’Occitane Teams, Awarded at the Sensory 2025 Congress

Actalia Sensoriel Awarded at the Sensory 2025 Congres

We are proud to have won the award for best poster at the Sensory 2025 conference in Tours on March 20. This award highlights the quality of our approaches to sensory analysis and our ability to help manufacturers understand consumer expectations and perceptions.

A Scientific Collaboration with L’Occitane

This poster is the result of a collaboration with the L’Occitane teams on the topic:

“Identifying the sensory drivers that enhance the immediate perception of product benefits.”

By combining scientific expertise with a marketing-oriented approach, we identified concrete sensory levers that strengthen product promises from the very first interaction.

The Importance of the First Sensory Impression

In a highly competitive market, the first sensory impression of a product is crucial in attracting consumers and encouraging their loyalty. Our work highlights the specific sensory levers that maximize this immediate impact.

Supporting You in Your Sensory Projects

This award is a strong recognition of our expertise and commitment to supporting food, cosmetics, and other industries where product experience is essential.
Would you like to optimize the sensory experience of your products and increase consumer engagement?
Let’s discuss it and build your next sensory study together.