A Breakthrough AI Model to Analyze Consumer Gestures in Sensory Booths

After more than two years of research, we are proud to present our unique artificial intelligence model capable of detecting and analyzing consumers’ fine gestures in sensory booths. Unveiled at the Printemps des Études 2025 exhibition to a packed audience, this innovation opens new possibilities for sensory and consumer research.

Gestures, A Key Indicator of Product Experience

The gestures performed when consuming or using a product are key indicators of:

•   ergonomics,
•   ease of use,
•   sensory perceptions,
•   actual satisfaction.

Thanks to our AI model, the analysis of these gestures provides an objective, quantitative, and unprecedented understanding of consumer behaviours.

A 100% In-House AI Technology

Our fully developed and internalized AI technology transforms gesture recordings into actionable insights to better understand real usage. It enables us to:

•   identify the gestures that influence satisfaction and product perception;
•   link gestures with sensory characteristics (texture, smell, packaging, etc.);
•   segment consumers based on observed behaviours, not just declared ones.

Concrete Innovation Levers for Brands

These analyses open up high-value product optimization opportunities:

•   adapting formulas, textures, and designs to real consumer practices;
•   improving ergonomics and packaging experience;
•   personalizing usage recommendations and tutorials to better guide consumers.

Turning Gesture Insights into Action

With this AI model applied to gesture analysis in sensory studies, we are opening up new ways of understanding real usage patterns and fueling product innovation—providing brands with concrete insights to better innovate. Contact us to learn more about this innovation!